Stone Evans

There’s a huge difference in sales conversions when someone is excited about a purchase they’re making vs. when they’re surprised by the possibility of a purchase. Think back to your own history. Has there ever been a product or anything you thought about buying for some time? Maybe it popped up in your thoughts throughout the day, you heard others talking about it, and you were convinced it would change your life, solve a problem of yours, or delight you. When it came time to buy, you jumped at the chance - you couldn’t hit that buy button fast enough. I’m sure it’s happened to you; I think it’s happened to all of us. The same is true for your audience. That build-up matters. If they just see your sales page blindly, they might not even read past the headline. They don’t yet have an emotional connection to it. Sure, you try to do a great job with your copy and get and keep them reading—but that doesn’t always work because once...

At this point I’ve mentioned over and over that you should be building a list with just about every action you take in your business. But, why is it so important? There are several reasons -- some include: Frequent, easy contact with list members Relationship building Future-proofing Scalability Passive income Multiple points of income Let’s go over each of these points in turn. Frequent, Easy Contact with List Members It’s really exciting when someone reads your content, comments on your blog, sees your sales page, checks you out on social media, or buys a product of yours. It’s great... but what if they forget about you and never take another action again? What if they only ever buy that ONE product from you because you fall off their radar? What if they love your blog post but forget about you because they have a million other great blog posts they love? What if Facebook changes their algorithm so that person who “liked” your page never sees anothe...

I talk regularly about skills that are really important to learn if you want to succeed in internet marketing. But there’s one skill that really stands above the rest - copywriting. Copywriting is the language of sales. It’s when you use the power of your product combined with an understanding of your market and psychology to make more sales. Learning to write copy is one of those things that seem to really scare people. They feel like it’s a skill that takes years to learn, or expensive courses, or a certain type of person who was born with the skill. That’s not true at all. You can learn to write copy. This is something you should really dedicate yourself to. Ideally, you should be able to write your own sales pages, email copy, squeeze pages, and more. Even if you decide you’d rather hire a copywriter in the end, you should have the ability to write copy, make tweaks to existing copy, and know that the copy you’re using is good. Why is this so imp...

Writing a sales letter can be one of the most intimidating things when it comes to your marketing. It’s enough to make you run for the hills… or pray desperately for the budget needed to hire a good copywriter. I’m a fan of finding the “easy button” for everything I do. If I ever find something to be challenging, I look for ways to simplify it without losing its impact or magic. It’s the same when it comes to writing sales copy. Writing sales copy becomes easy once you’ve practiced enough. But I’m also of the mindset that it can be easy for you no matter what stage of the game you’re in. Whether you’re new or just looking for a way to more easily write sales copy, I believe that knowing the components of a sales letter can really help you. When you break it down, it’s so much less intimidating. You can focus on it bit-by-bit, piece-by-piece. Don’t think of it as writing a big, bad, long, sales letter. Think of it as...

It’s extremely important to understand the difference between features and benefits when you write copy. In fact, not understanding the difference can be death to your sales. Have you ever read a sales page and thought to yourself that it was just so boring that you couldn’t even force yourself to keep going even if you thought you might want the product? I’m sure you have – we’ve all seen those terrible, ineffective sales letters. But maybe to this point you haven’t been able to identify what really separates the effective sales letters (the ones that compel you to buy even when you didn’t originally intend to) from those that aren’t at all effective. Maybe it’s the case that you’re really struggling to write effective sales copy yourself. Maybe your conversions aren’t what you know they could be – people are visiting your sales page but they aren’t reading or buying. Or, maybe you’re struggling to writ...

It’s very exciting to have your own business. You get to make decisions yourself, live life on your own terms, and determine how successful you become. We live in a great time for entrepreneurs – it’s extremely exciting, whether you’re new or experienced. At the same time, working for yourself can be very isolating. It can be hard to stay motivated and have the right mindset when you’re relying on yourself. If you’re finding yourself procrastinating, feeling confused and overwhelmed, and feeling isolated... then the chances are good that the dream of working for yourself isn’t exactly what you thought it would be so far. The operative phrase in that sentence was... so far. It can be scary to realize this. Many people dream of working for themselves all their lives. People want to own their own business and dream about how wonderful it will be. But then reality hits. The grass isn’t always greener. It’s not uncommon to run into mindse...

What type of content do people love, yet you don’t see much of it in most niches? Comics, of course. You can start your own comic strip with the help of sites like these: https://www.pixton.com/ http://stripgenerator.com/strip/create/ Why would you want your own comic strip? Namely to get the social shares and links. A good comic strip could go viral and bring many new visitors to your site. The key, of course, is to target it to your audience and your niche, so that you’re getting the right kind of traffic for your website. It won"t necessarily be easy, but for some people, this will be the marketing hen that lays the golden egg over and over again. Truth is, thinking outside the box and doing things a little different than everyone else is often what it takes to stand out and become truly successful in your business. Go create a new comic strip today, share it with your circle of influence (on your website and social media) and find out what your audience thinks of your ne...

Affiliate marketing is all about the connections you make. There are people out there who need and want to buy the things you’re promoting - you just have to know how to reach those people and get them to buy even when they’re currently on the fence. You may know already that people are a lot more likely to buy things if someone they know, like, and trust has recommended it. That’s where you come in. You’re going to be that person they come to know and like. They are going to trust you to make product recommendations that will really serve them in all the right ways. They’ll start to feel like they really know you if you host interviews and they can hear your voice. It’s also likely that you’ll make more sales when you combine the power of your audience with the power of the product creator’s audience. The product creator attracts an audience. They have their own audience and the benefit of the buzz and chatter that’s going on about ...

Affiliate marketing is an industry with lots of potential, but you have to be careful when it comes to choosing which merchants you’re going to promote. There are definitely good and bad merchants out there. I don’t mean to scare you, but people have been burned by not investigating a particular affiliate merchant thoroughly enough before promoting it. Even if a merchant is good and pays well, there may be other, even better merchants out there for you. Some merchants convert better than others. Some merchants pay faster than others. Some merchants pay more than others. You have to investigate and weigh your options, and it doesn’t always come down to who pays more than others. Affiliate marketing can be a very lucrative business, but it’s important to be smart about how you approach it. First and foremost, make sure you can trust the merchant. Take a look at what other affiliates in your niche are successfully promoting. Make sure the merchant you’re inter...

I don’t know what day you’re reading this. But I do know that today someone, somewhere, just launched a brand new Internet Marketing product or course that will finally teach you the secrets to building a successful Internet Marketing business in just months. How do I know this? Because every single day of every single year, someone does exactly this. And here’s the best part – many and even most of these products work. They truly do. That is, they work as long as you do the work. Which bears repeating - Building an online business takes actual WORK. There is no magic button to making a million overnight. If there were, no one would be waiting tables or working at dead end jobs because everyone, and I mean EVERYONE would be rich. So just get thoughts of overnight wealth out of your pretty brain the next time someone tries to tell you they found the magic button and they’ll share it with you for just $97. However, if you are willing to work, and you’re...

There are two kinds of businesses right now – those who are taking advantage of Snapchat before other businesses find out they should be on it – and those who will wish they’d had the foresight to jump on Snapchat back in 2017. So what are some marketing strategies you can use on Snapchat for growing your business? Specialized Content Make your fans feel like insiders by providing content you offer nowhere else. Your goal is to make users feel like they’ve got exclusive access to insider info. This develops emotional connections between them and you and your content. For example, you might provide tips or inspiration in the form of 24-hour Snapchat stories. Give your fans the keys to success, daily insights, advice and so forth to create a sense of trust and inclusivity. Contests and Perks Surprise your fans with promotions and giveaways to build customer loyalty. Contests work wonders on snapchat and they’re easy to do. Your contest can be as simple as nam...

Are you looking for ways to attract new Snapchat followers? While Snapchat can be a great way to get your marketing message out, it can be a challenge to get discovered by other users. That’s why I"ve put together this handy little guide to get you started. The Basics to Increase Snapchat Followers: 1: Add friends from your address book. On the Snapchat home screen, tap the ghost icon and then tap add friends. Snapchat will crawl through your address book to see if your contacts’ phone numbers are associated with a Snapchat account. If they are, you can add them as a friend, and when you do, they’ll get a prompt to add you back. As a business owner, if you have a customer database with phone numbers, you can import that data into your address book on your iPhone or Android and follow the same steps. You can also import the phone numbers of Facebook friends to your Android or iPhone address book to see which ones are on Snapchat. Just tap settings, then tap Facebook, th...

If you’re thinking Snapchat is just a high schooler’s toy, you might want to reconsider. Conde Nast has just created an entire Snapchat dedicated content team to create weekly Discover editions of Wired, Self and GQ. Says Conde Nast, “We found the audience on Snapchat was super engaged, and it was a fun, new way to present our content and to expand the brand.” If Snapchat is working for other businesses, it might just work for yours, too. Take a look at these stats: Snapchat has 100 million active daily users 86% of Snapchat’s users are in the 13-37 age range Over 5 billion videos are viewed on Snapchat every day Plenty of adults, brands and businesses now use Snapchat, which is why it’s become a viable tool for reaching your customers. Why Snapchat might be good for your business: 1: It’s where the under 40 crowd hangs out. Snapchat is now perhaps THE best way to reach a younger audience. Once Facebook went mainstream, young people left in dro...

There is a myth that Snapchat is for individuals only – not business. Well, it’s not true. And today I’ll show you exactly how you can build a following and a brand on Snapchat that brings you new visitors, customers and sales for your business. So let’s start at the beginning... What is Snapchat? Simply put, Snapchat is a social media platform launched in 2011 for sharing photos and videos that automatically self-destruct within seconds of the receiver opening it. It’s easy to use, and young people as well as celebrities love it. It’s also regarded as one of the best apps to send and receive pictures. And of course you can also chat and message people with Snapchat as well. Facebook tried to buy Snapchat and couldn’t, so they launched their own app called Slingshot. What, you never heard of Slingshot? Neither has most anyone else. Sorry Facebook, but Snapchat rules. So why do people love Snapchat? Besides being fun and immediate, it’s als...

Yes, content is what drives interest and action online, but if you want to be a really effective content marketer, there are some things you really should know if you want to succeed (the best marketers in the field are already aware of and doing these things)... 1. Writing content is only half the job. The other half is promoting your content. You’ll do best when you invest as much time promoting your content as you do writing it. 2. Content that is at least 2,000 words tends to rank a good deal higher on Google than content that is less than 2,000 words. 3. Depending on the niche, infographics will often produce a better return on investment than any other form of content. 4. Content marketing, once started, must be continued to see results. If you aren’t consistent with your content, traffic will drop and you’ll lose ground. 5. Write blogposts as though you’re talking to your friends – not as though you’re trying to impress a teacher or professor. ...

There are so many different ways you can promote products as an affiliate. There are paid methods and free methods. There are methods that produce results quickly and methods that take a longer period of time to pay off. One of the most exciting methods, in my opinion, is forum marketing. I have an affinity for forums. That might be because I own one. There’s something incredible about belonging to a forum. In many ways, the most active members of a forum become like family. Working online can be isolating and belonging to a forum makes it so much less so. There’s a lot of relationship building that happens on forums. And while we’re not really here today to talk about relationship building on forums, that’s a big part of using forums for marketing. People buy from those they know, like, and trust. People buy from those who are “in the know” and have a reputation as an authority figure. That’s exactly what can happen when you become active in a ...