Stone Evans

Want to Make Lots of Money? Then Stop Playing the Hero, How To Write A 5 Star Kindle Book, 3 Marketing Lessons I Learned The Hard Way …and more! https://www.home-business.com/home-business-newsletter-79/ https://www.home-business.com/home-business-newsletter-79/

Pssst… I know you’ve probably never done this, but I have. I’ve sat down and binge watched a whole bunch of episodes from one series on Netflix, and yes, I enjoyed it. There, now that I have my confession out the way, I have to tell you what I’ve been thinking about lately. Why is it that we binge watch shows on Netflix, but we dole out content to our readers like it’s bread crumbs? And scarce bread crumbs, at that? Think about it – you want to learn something new. Maybe you want to learn everything you can about video marketing. So you start looking, and you find a great article on a website about this exact thing. The site even offers to send you an entire email course on video marketing and you sign up. Problem is, you want the rest of the course NOW. So you keep searching, and you land on other sites and read other articles and watch other videos. And you forget all about that first site you were at. A day later you get an email – installmen...

When you’re an expert, you command respect in your niche. People listen to you, they pay attention to what you say and most of all they buy your products. Being the expert in your own niche is like writing your own ticket to freedom. Granted, you’re never going to become “The Expert” in a massive field such as weight loss. But niche it down to “Weight loss for new mothers” or “Weight loss for brides-to-be” or Weight loss for video gamers,” and you can indeed become the expert in your niche. I was reading Russell Brunson’s new book, “Expert Secrets,” and it starts out by giving some examples of just how easy it is to become an expert. When Russell was in college, he tried internet marketing but failed. Then on spring break when he was bored out of his mind, he and a friend decided to build a potato gun. The thing was, they didn’t know HOW to build a potato gun. It just sounded like fun. So they started doing so...

A certain percentage of new list subscribers will unsubscribe from your list almost immediately. They’ll get the lead magnet you offered them and then POW! Unsubscribe. You’ve got to wonder why. Are they afraid you’re going to sell them something? Maybe. If you’re building a list of online marketers, you’ve really got to wonder about their thinking. After all, don’t they want to learn about marketing? And isn’t getting on other people’s marketing lists a good way to learn? Anyway, here is the trick to reducing these immediate unsubscribes no matter what your niche is: On the letter that new subscribers get, remove the word “subscribe” and all of its variations. You know the ones: “Thank you for subscribing,” or “You are now subscribed,” or “If you did not subscribe, please click here,” etc. Whether the word is coming from your autoresponder or from you, get rid of it. Talk about the lead magn...

Every sale you make is a sale you have somehow purchased. And once you get your mind around this, marketing will become a lot easier. Free traffic? There is no such thing. Maybe you didn’t spend money to get the traffic, but guaranteed you spent time. Sales from affiliates? You spent time recruiting them and you are paying them a commission on each sale. Sales to your own list? You bought those customers from the method you used to get them on your list, warming them up, getting them to trust you, etc. You are always investing SOMETHING to make a sale. Which is why, if you haven’t already, you need to learn to make $1.50 on every $1 of advertising you spend. By spending money on proven methods to get sales, you can rapidly scale up. You spend $1000 on Facebook ads and make $1500? Congrats, you now have a sustainable business. Rinse and repeat and repeat and repeat. This is the ultimate goal – to stop spending your time and start investing your money to get sales. After...

Let’s say you’re building a sales funnel to promote a new weight loss program. Your lead magnet should detail ways to lose weight. But here’s the key – make these methods painful. Discouraging. Problematic. Complicated. Etc. Maybe you give them a diet that’s difficult to follow. Or a workout plan that’s enough to make an athlete cry. Whatever. It should be something that will definitely get the job done, IF they follow it. But they won’t want to, which is the point. Because then you will ‘save the day’ by offering them the ‘easy solution.’ Which is, of course, the program you are promoting. This way you get the exact people you want to enter your funnel (people who want to lose weight) and you prime them to grab your easy solution, because otherwise it just seems too difficult. This works for almost anything. Do you sell software? Make your lead magnet about how to manually get the same result your software will provide f...