When you’re an expert, you command respect in your niche. People listen to you, they pay attention to what you say and most of all they buy your products. Being the expert in your own niche is like writing your own ticket to freedom. Granted, you’re never going to become “The Expert” in a massive field such as weight loss. But niche it down to “Weight loss for new mothers” or “Weight loss for brides-to-be” or Weight loss for video gamers,” and you can indeed become the expert in your niche. I was reading Russell Brunson’s new book, “Expert Secrets,” and it starts out by giving some examples of just how easy it is to become an expert. When Russell was in college, he tried internet marketing but failed. Then on spring break when he was bored out of his mind, he and a friend decided to build a potato gun. The thing was, they didn’t know HOW to build a potato gun. It just sounded like fun. So they started doing so...
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